Pick Ideogram if…
you need lettering to render correctly in social graphics, posters or merch mockups, often in batches.
Both are bought by people making graphics rather than art, so they get compared for logos. The split is format: Ideogram renders legible typography inside raster images, while Recraft outputs editable vector art, icons and brand-consistent sets. Recraft's photorealism trails Ideogram's.
Pick Ideogram ($20/mo) when the words are the design — posters, thumbnails, wordmarks. Pick Recraft AI ($12/mo) when you need vector files you can keep editing, plus private generations and commercial rights from the cheapest plan.
| App | Free tier | Paid from | Top plan | Best for |
|---|---|---|---|---|
| Ideogram | Yes | $20/mo | $60/mo | Logos, posters, memes, and any image that needs accurate, readable text inside it |
| Recraft AI | Yes | $12/mo | $22/mo | Designers and brand teams who need editable vector graphics, icons, and illustrations, not just raster art |
Monthly prices in US dollars before tax, from each vendor's official pricing (US list price; weekly-billed plans converted to a monthly figure). Updated November 2, 2026
| Ideogram | Recraft AI | |
|---|---|---|
| Best at | Accurate, readable text inside images | Editable vectors, icons, brand assets |
| Free tier | 30 slow credits/week, public images only | 50 credits/day (~1,500/mo), public, no commercial use |
| Entry plan | 2,400 priority credits/mo, quality PNG export | 1,000 credits/mo, full commercial rights, private |
| Top individual plan | Pro: 7,500 credits/mo, batch generation | Pro: 2,000 credits/mo, adds video generation |
| Teams | Per user, 3,600 credits each, min. 2 users | Per seat, everything in Pro + shared workspace |
you need lettering to render correctly in social graphics, posters or merch mockups, often in batches.
you're building icon sets, illustrations or logos that must scale and stay editable in your design tools.
If the logo is mostly lettering, Ideogram handles text best. If you need a vector mark you can edit and scale, Recraft is designed for that.
Recraft gives 50 credits a day against Ideogram's 30 slow credits a week, but both make free images public and Recraft's free tier bars commercial use.
Recraft Basic ($12/mo) costs less than Ideogram Plus ($20/mo), though the two price credits differently, so compare how many images each plan's credits buy on the models you use.
How we choose: prices come from each vendor's official pricing page and are re-checked every week. We take no affiliate fees, so rankings aren't for sale.