Generate and edit video from text, images, or footage.
App
Free tier
Paid from
Best for
Yes
$15/mo
Professional and semi-pro video creators who need camera control, lip sync, and 4K output
Yes
$12.49/mo
Short-form creators making TikTok, Reels, and Shorts who want trending templates and fast mobile editing
Yes
$10/mo
Budget-conscious creators who want frequent model upgrades and generous mid-tier credit pools
Yes
$29/mo
L&D and corporate comms teams producing talking-head training and explainer videos at scale
Yes
$29/mo
Marketers and solo creators who need talking-avatar videos and multilingual dubbing without a camera crew
No
$14.99/mo
High-volume creators chasing the lowest advertised cost per clip among major video generators
No
$30/mo
Creators who want cinematic camera moves and want one credit pool that also covers Luma's image and agent tools
Yes
$10/mo
Casual creators and social clips who want quick, effect-driven video generation over precise control
Yes
$25/mo
Marketing teams turning raw footage into subtitled, on-brand social clips fast, no editing experience needed
Yes
$15/mo
Podcasters, streamers, and marketers repurposing long recordings into short-form social clips
No
$20/mo
Marketers, YouTubers, and small teams producing scripted, voiced videos at scale without a dedicated editor
Yes
$24.99/mo
Solo creators and marketers who want auto-captioning plus an AI avatar of themselves for talking-head videos, without a studio
Yes
$19/mo
Creators and marketing teams who want access to the latest video models (Veo 3, Seedance 2.0) without subscribing to each one separately