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Canva

by Canva Pty Ltd · Sydney, Australia

Magic Studio bolts AI image, video, and copy generation onto the world's most-used drag-and-drop design tool.

Founded 2012
Lowest plan Free
Top plan $20/mo
Visit Canva ↗ Updated July 23, 2026
§ Pricing

All plans, in full.

Free
Free
Free
  • Up to 200 standard AI uses/mo (or 20 premium)
  • 1,000+ design types, 1 Brand Kit
  • 5GB cloud storage
Pro
$15 /mo
Pro plan · $10/mo if billed annually
  • 10x the AI credits of Free, full Magic Studio suite
  • Background remover, Magic Resize, premium templates
  • 100GB cloud storage
Business
$20 /mo
Business, per person
  • 20x the AI credits of Free; team brand controls
  • 100 Brand Kits, approval workflows
  • Leonardo.Ai and Flourish access, 500GB storage

The honest take

Magic Studio bolts AI image, video, and copy generation onto the world's most-used drag-and-drop design tool.

Best for: Non-designers who need on-brand social posts, presentations, and marketing assets fast

Where it falls short: AI credits run out fast even on paid plans; outputs stay template-bound and rarely feel like a real brand identity

What you actually get

  • Magic Studio
  • AI image generation
  • Background remover
  • Brand Kit

Pricing history

2013
Public launch of the drag-and-drop design tool
Oct 2023
Magic Studio AI suite launches
2025
Teams plan replaced by per-seat Canva Business; Pro price rises to $15/mo

Should you pay for it?

The free tier of Canva is good enough for casual use. Pay $15 only when you start hitting daily caps or need access to the better models.

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