Pick Looka if…
you're starting a business and need a logo plus matching business cards, letterheads, invoices and brand guidelines without hiring a designer.
These two only partly overlap. Looka is built to produce one thing, a logo and the brand identity around it, and then hands you vector files and 300+ templated assets that match it. Canva is a general drag-and-drop editor for everything from social posts to presentations, with AI generation added through Magic Studio. If you don't have a logo yet, Looka covers that job directly; if you already have one and need to keep making marketing material, Canva is the tool you'd open every week.
Pick Looka if you need a logo: designing is free, and the Brand Kit ($8/mo, billed annually only) adds hi-res and vector files, unlimited logo changes and 300+ matching assets, with the logo staying yours after you cancel. Pick Canva ($18/mo) if your ongoing work is social posts, decks and flyers; its free plan already covers 1,000+ design types.
| App | Free tier | Paid from | Top plan | Best for |
|---|---|---|---|---|
| Looka | Yes | $8/mo | $10.75/mo | New small businesses and solo founders who need a logo and matching brand assets quickly without hiring a designer |
| Canva | Yes | $18/mo | $25/mo | Non-designers who need on-brand social posts, presentations, and marketing assets fast |
Monthly prices in US dollars before tax, from each vendor's official pricing (US list price; weekly-billed plans converted to a monthly figure). Updated November 2, 2026
| Looka | Canva | |
|---|---|---|
| Main job | AI logo and brand identity | General design editor with Magic Studio AI |
| Free plan | Design and customize logos free; pay to download | 20 standard AI uses/mo, 1 Brand Kit, 5GB storage |
| Entry subscription | Brand Kit, $8/mo, billed annually only | Pro, $18/mo (lower if billed annually) |
| What the entry plan adds | Hi-res and vector logo files, 300+ branded assets | 10x Free's AI credits, background remover, Magic Resize, 100GB |
| Ownership / exit | Logo stays yours after the subscription ends | Brand Kits hold your assets; designs stay template-based |
| Upper tier | Brand Kit Web adds an AI-generated website | Business per person: 100 Brand Kits, approval workflows |
you're starting a business and need a logo plus matching business cards, letterheads, invoices and brand guidelines without hiring a designer.
you already have a brand and need to turn out social posts, presentations and marketing assets every week, alone or as a team.
Looka doesn't force a subscription to get a logo. Its one-time Premium Logo Package includes hi-res PNG, EPS, SVG and PDF files with full ownership, while the cheaper Basic package gives only one low-res PNG, which is rarely enough for print. Take the Brand Kit only if you'll use the 300+ assets or want unlimited logo changes, and remember it renews yearly. The two also work together: you can get the logo from Looka and make day-to-day graphics in Canva's free plan.
For a logo specifically, yes: Looka generates logos and gives you hi-res and vector files with full ownership. Canva's own weakness is that its template-bound output rarely feels like a distinct brand identity.
You can generate and customize logos for free, but downloading requires a one-time logo package or a Brand Kit subscription ($8/mo, billed annually).
Looka's Brand Kit ($8/mo, billed only yearly) costs less than Canva Pro, which is $18/mo month to month and still more than Looka on its annual rate. But the Brand Kit only covers your logo and brand assets, and Canva's free plan is usable on its own.
Yes. Looka's Brand Kit includes full ownership of your logo even after the subscription ends.
How we choose: prices come from each vendor's official pricing page and are re-checked every week. We take no affiliate fees, so rankings aren't for sale.