Marketing AI splits into three jobs: words, visuals and video. One general assistant handles most of the words. The money goes on visual and video tools, which are usually priced per seat or by credits.
ChatGPT Plus ($20/mo) covers most copywriting. Add Canva for on-brand design and Veed or HeyGen for video. Jasper ($69/mo per seat) pays off only for teams that need shared brand voices and content agents at scale.
| App | Free tier | Paid from | Top plan | Best for |
|---|---|---|---|---|
| ChatGPT | Yes | $8/mo | $500/mo | Everyday writing, brainstorming, image generation, casual coding |
| Jasper | No | $69/mo | $69/mo | Marketing teams needing brand-consistent content at scale, SEO content ops, multi-channel campaigns |
| Canva | Yes | $18/mo | $25/mo | Non-designers who need on-brand social posts, presentations, and marketing assets fast |
| Adobe Firefly | Yes | $9.99/mo | $199.99/mo | Creative pros in Photoshop or Express who need indemnified, IP-safe generative fill and image models |
| HeyGen | Yes | $29/mo | $149/mo | Marketers and solo creators who need talking-avatar videos and multilingual dubbing without a camera crew |
| Veed | Yes | $25/mo | $79/mo | Marketing teams turning raw footage into subtitled, on-brand social clips fast, no editing experience needed |
Monthly prices in US dollars before tax, from each vendor's official pricing (US list price; weekly-billed plans converted to a monthly figure). Updated November 2, 2026
Plus has unlimited text chats, custom GPTs and image generation, so ad variants, emails, landing-page drafts and quick visuals come from one subscription. Free also has unlimited text chats, on GPT-6 Luna.
Pick it if: you write most of the copy yourself and want a fast drafting partner.
Where it falls short: Output quality varies between model tiers, and the tier lineup can confuse.
Full ChatGPT pricing →A marketing platform built around content agents. Pro includes 2 Brand Voices, 5 Knowledge assets, 3 Audiences and image generation; Business adds GEO, translation and research agents plus a no-code Custom Agent builder.
Pick it if: a team produces campaign content in volume and it has to sound consistent.
Where it falls short: No free tier, and output tends toward safe, generic phrasing without detailed prompting.
Full Jasper pricing →Magic Studio generates images, video and copy inside the editor, and Free already includes 1 Brand Kit. Business ($25/mo per person) adds 100 Brand Kits, team brand controls and approval workflows.
Pick it if: you make social posts and campaign assets without a designer.
Where it falls short: AI credits run out fast even on paid plans, and outputs rarely feel like a distinct brand identity.
Full Canva pricing →Trained only on licensed content, so it suits brands that need IP-safe generative imagery. Standard ($9.99/mo) includes unlimited standard generations, Generative Fill and up to 20 five-second video clips a month.
Pick it if: your legal team asks where the training data came from.
Where it falls short: Credits are shared across image, video and audio, so image-only users pay for capacity they don't use.
Full Adobe Firefly pricing →Talking-avatar videos and multilingual dubbing without a camera crew. Free makes 3 videos a month of up to 1 minute; Creator adds voice cloning and 175+ languages, and Business adds Zapier and HubSpot integrations.
Pick it if: you need spokesperson or product videos in several languages.
Where it falls short: Higher-fidelity avatars burn credits faster, so credits run out sooner than expected.
Full HeyGen pricing →A browser-based editor for turning raw footage into subtitled, on-brand clips. Creator removes the watermark and adds unlimited auto subtitles; Pro adds multiple brand kits, 4K export and translation into 50+ languages.
Pick it if: your team cuts its own social video and has no editor.
Where it falls short: Per-seat pricing adds up for teams, and Free caps exports at 10 minutes a month with a watermark.
Full Veed pricing →Jasper Pro, Canva Business and Veed are priced per person, so a five-person team pays five times the sticker price. HeyGen and Firefly meter by credits instead, so a heavy video month can use up the allowance and push you onto a bigger plan. Before buying, count who actually creates, not who only reviews.
For posters and ads with a headline inside the image, Ideogram is the text-rendering specialist. Its free tier posts every image to a public feed, so use Plus ($20/mo) for client work.
For most solo marketers, no: Jasper Pro costs $69/mo per seat with no free tier, while ChatGPT Plus drafts the same kinds of copy. Jasper earns its price for teams that need shared brand voices, knowledge assets and campaign agents.
Veed for editing and subtitling footage, HeyGen for talking-avatar videos and dubbing, and OpusClip for cutting long recordings into short social clips.
How we choose: prices come from each vendor's official pricing page and are re-checked every week. We take no affiliate fees, so rankings aren't for sale.