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Luma Dream Machine

Name: Luma Dream Machine
Brand: Luma AI, Inc.
Price: 30 USD
Availability: InStock

by Luma AI, Inc. · Palo Alto, USA

Luma's Ray3-powered video model, now sold through a credit-pooled 'creative agents' subscription.

Category Video Generation

Founded Jun 2024

Lowest plan $30/mo

Top plan $300/mo

Visit Luma Dream Machine ↗ Updated October 21, 2026

§ Pricing

All plans, in full.

Plus

$30 /mo

Plus plan

10,000 monthly credits across Luma & third-party models
Commercial use rights, guest collaborator editing

Pro

$90 /mo

Pro plan

40,000 monthly credits
4x usage multiplier with Luma creative agents

Ultra

$300 /mo

Ultra plan

150,000 monthly credits
15x usage multiplier with Luma creative agents

Team

—

Contact sales

Everything in individual plans, plus team member management
Project organization, usage analytics, shared team credits, SSO

Enterprise

—

Contact sales

Everything in Team, plus enterprise commitments
Dedicated education and training, custom fine-tuning

The honest take

Luma's Ray3-powered video model, now sold through a credit-pooled 'creative agents' subscription.

Best for: Creators who want cinematic camera moves and want one credit pool that also covers Luma's image and agent tools

Where it falls short: No standing free tier — only limited daily trial credits — and per-clip credit costs for video aren't published upfront

What you actually get

Ray3 model
Text-to-video
4K with HDR
Creative agents

Pricing history

2021

Luma AI founded in Palo Alto by Amit Jain, Alex Yu & Alberto Taiuti

Jun 2024

Dream Machine launches as a standalone text-to-video product

Mar 2026

Luma Agents launches; pricing shifts to shared-credit Plus/Pro/Ultra tiers

Sep 2026

Adds Team and Enterprise contact-sales tiers alongside the existing Plus/Pro/Ultra plans

Should you pay for it?

The entry plan at $30/mo is the realistic on-ramp. Anything above that is for power users.