Midjourney

The honest take

The reference AI image generator — unmatched aesthetics, now with video.

Best for: Concept art, illustration, moodboards, stylized brand imagery

Where it falls short: No free tier; precise text rendering and exact edits trail rivals

What you actually get

• Image generation
• Video clips
• Style references
• Web editor

Pricing history

Should you pay for it?

The entry plan at $10/mo is the realistic on-ramp. Anything above that is for power users.