Leonardo's Essential plan costs $12/mo, but its token economy is hard to predict: fast, relaxed and unlimited generation all work differently depending on the model, and unlimited relaxed generation only arrives on Premium ($30/mo). Since the Canva acquisition in July 2024 its roadmap also answers to Canva, which in October 2026 swapped Leonardo out of its own Business tier for Affinity with AI.
Krea AI is the closest replacement if you rely on custom models: LoRA training is included from $9/mo. Midjourney ($10/mo) is the pick when image quality matters more than control. Adobe Firefly is the safest choice for client work, with unlimited standard generations from $9.99/mo.
| App | Free tier | Paid from | Top plan | Best for |
|---|---|---|---|---|
| Leonardo AI | Yes | $12/mo | $60/mo | Game assets, product mockups, and creators who want fine-tuned custom models |
| Krea AI | Yes | $9/mo | $200/mo | Creators who want to experiment across many image and video models without juggling separate subscriptions |
| Midjourney | No | $10/mo | $120/mo | Concept art, illustration, moodboards, stylized brand imagery |
| Adobe Firefly | Yes | $9.99/mo | $199.99/mo | Creative pros in Photoshop or Express who need indemnified, IP-safe generative fill and image models |
| Magnific | Yes | $20/mo | $110/mo | Freelancers and agencies who want one subscription to access many third-party models plus stock assets |
Monthly prices in US dollars before tax, from each vendor's official pricing (US list price; weekly-billed plans converted to a monthly figure). Updated November 2, 2026
Krea's Basic plan ($9/mo) includes LoRA training, upscaling and a commercial license, with 5,000 units a month across all image models. The free tier gives 100 units a day to test before paying.
Pick it if: you used Leonardo mainly to train a style or character and want to keep doing that on a cheaper plan.
Where it falls short: One credit pool covers image, video and LoRA training, so video work drains it quickly.
Full Krea AI pricing →Midjourney remains the reference for aesthetics in concept art and illustration. Basic ($10/mo) gives about 200 image generations a month, and Standard adds unlimited relaxed images.
Pick it if: you care about the look of each image more than about fine-tuning or game-asset pipelines.
Where it falls short: No free tier, and images are public unless you pay for stealth mode on Pro or Mega.
Full Midjourney pricing →Firefly is trained only on licensed content, and Standard ($9.99/mo) includes unlimited standard generations, including Generative Fill and text-to-image, so there is no token budget to manage for everyday work.
Pick it if: you make product mockups or marketing images for clients and need IP-safe output.
Where it falls short: Premium credits are shared with video and audio features.
Full Adobe Firefly pricing →Magnific (formerly Freepik AI) puts many third-party image, video and audio models behind one subscription, plus 250M+ stock assets and a commercial license. Premium+ ($45/mo) adds unlimited generation on select first-party models.
Pick it if: you want to switch between models per job instead of committing to one house style.
Where it falls short: Output quality depends on which third-party model you choose.
Full Magnific pricing →Leonardo, Magnific and Firefly all advertise some form of unlimited generation, but each limits it differently: Leonardo to relaxed speed on first-party models, Magnific to select first-party models, Firefly to standard (non-premium) features. Look up which models your usual prompts run on, then check whether that model falls inside the unlimited allowance or draws from the credit balance.
Krea AI's free tier gives 100 units a day across image and video models. Leonardo's own free plan (150 fast tokens a day, public gallery only) is still one of the more generous ones.
For pure image quality and style, Midjourney is usually the stronger choice. Leonardo has a free tier, private generations from its cheapest paid plan and fine-tuned custom models, which matter more for game assets and repeatable product shots.
How we choose: prices come from each vendor's official pricing page and are re-checked every week. We take no affiliate fees, so rankings aren't for sale.