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Luma Dream Machine

by Luma AI, Inc. · Palo Alto, USA

Luma's Ray3-powered video model, now sold through a credit-pooled 'creative agents' subscription.

Category Video Generation
Founded Jun 2024
Lowest plan $30/mo
Top plan $300/mo
Visit Luma Dream Machine ↗ Updated July 23, 2026
§ Pricing

All plans, in full.

Plus
$30 /mo
Plus plan
  • 10,000 monthly credits across Luma & third-party models
  • Commercial use rights, guest collaborator editing
Pro
$90 /mo
Pro plan
  • 40,000 monthly credits
  • 4x usage multiplier with Luma creative agents
Ultra
$300 /mo
Ultra plan
  • 150,000 monthly credits
  • 15x usage multiplier with Luma creative agents

The honest take

Luma's Ray3-powered video model, now sold through a credit-pooled 'creative agents' subscription.

Best for: Creators who want cinematic camera moves and want one credit pool that also covers Luma's image and agent tools

Where it falls short: No standing free tier — only limited daily trial credits — and per-clip credit costs for video aren't published upfront

What you actually get

  • Ray3 model
  • Text-to-video
  • 4K with HDR
  • Creative agents

Pricing history

2021
Luma AI founded in Palo Alto by Amit Jain, Alex Yu & Alberto Taiuti
Jun 2024
Dream Machine launches as a standalone text-to-video product
Mar 2026
Luma Agents launches; pricing shifts to shared-credit Plus/Pro/Ultra tiers

Should you pay for it?

The entry plan at $30 is the realistic on-ramp. Anything above that is for power users.

§ More in this category

Video Generation